A Free Online Event for Leaders Serious About Culture & Performance.

Paul Roos is one of Australia’s most respected leaders in sport and business. A premiership coach, AFL Hall of Fame member and cultural architect, Paul translates the principles of elite sport into practical frameworks for organisational excellence.

Today, as Head Coach & Director of Brand at Performance by Design, Paul works with companies to build high-accountability, values-driven cultures that deliver real commercial outcomes.

footy in hand

Event Details

Date: Friday 16 January 2026
Time: 7:30–8:30am AEST / 8:30–9:30am AEDT
Location: Online (Zoom)
Cost: Free for registered guests

In this session Paul will share:
  • How he built the Sydney Swans’ renowned Bloods Culture
  • How purpose and behaviours drive elite performance
  • Insights from influencing the culture of the New Zealand All Blacks
  • The link between sport and business excellence
  • How leaders can lift alignment, trust, and results
  • Why Dynamics and Mechanics are essential for high-performing organisations
Register Now
Head to the Community Page